Our Story

Our story begins in 2009, when Project Glimmer's founder, Sonja Hoel Perkins, attended a holiday benefit for the San Francisco Firefighters Toy Program.  Inspired by their giving, she later called the San Francisco Firefighters Toy Program to learn how she could give more. What she learned set the stage for Project Glimmer: while there were plenty of gifts for kids, there were never enough gifts for teenage girls.

That year, Sonja launched the first “Glimmer Drive.” She encouraged friends and family to donate costume jewelry, gift cards, and new make-up and beauty products, and gathered up her friends (and their friends) to help box and polish the gifts like new.

Since our founding, Project Glimmer has given more than 200,000 gifts to women and girls through over 200 community partners in 30 US states. Project Glimmer now gives gifts for Mother’s Day, Birthdays and Graduation gifts in addition to Holiday gifts.

We are an official 501(c)3 non-profit, our tax ID number is 46-4625320.

San Francisco Firefighters Toy Program, 2009

San Francisco Firefighters Toy Program, 2009